The Sugar Tax Explained
The Soft Drinks Industry Levy, nicknamed the Sugar Tax, was launched in April 2018. The levy targets the producers and importers of sugary soft drinks to encourage them to remove added sugar. iPro Sport is the only naturally sweetened hydration sports drink not affected by the levy.
What The Experts Say
The Government recommends that natural sugars and added sugar should not total more than 5% of your daily energy (calories) intake. An excessive intake of calories can cause weight gain. iPro Sport contains Stevia, a natural sweetener containing zero calories.
Our Fight Against Sugar
“Salford Community Leisure recently took the stance to remove high sugar products from it's centres and where possible provide healthier alternatives to our customers. iPro Sport meets all of our requirements...” Mark Chew (Head of Sport & Leisure) Salford Community Leisure.
10th October 2018
All English NHS hospital trusts agree to ‘cut sugary drinks sales’
Every NHS hospital in England has agreed to cut sales of sugary drinks on their premises as part of efforts to curb rising levels of obesity.
2nd October 2018
Ditch the Diet Coke
Six artificial sweeteners used in a range of soft drinks and foods 'are TOXIC to gut bacteria'
30th August 2018
Energy Drink Ban
Teens set to be banned from buying energy drinks as ministers launch consultation